It’s 2025, and the world of visual content creation is evolving at an unprecedented pace. Between Canva, Adobe Express, and AI-powered tools like Midjourney, non-designers now have more power than ever to create compelling visuals. While Adobe remains the gold standard for professionals, an increasing number of marketers and designers are turning to user-friendly tools and AI-generated imagery to streamline their workflow.
At Pilcher Creative Media, staying ahead of the curve is paramount. In today’s fast-paced digital world, brands must capture attention in seconds. The latest report from Canva, “The State of Marketing and AI Report 2025,” highlights the importance of strong visual storytelling and how businesses can leverage design to connect with their audience effectively. At Pilcher Creative Media, we understand the impact of visual branding, and this report reinforces what we’ve been advocating all along: design matters.
Key Takeaways from Canva’s Report
1. The Rise of AI in Design
Artificial intelligence is transforming the creative industry, making high-quality design more accessible than ever. AI-powered tools help businesses generate unique visuals, automate tedious tasks, and create personalized content at scale.
2. Brand Consistency is Crucial
Consistency in color schemes, typography, and design elements strengthens brand identity. The report emphasizes the need for businesses to maintain cohesive branding across all digital and print platforms to foster trust and recognition.
3. Video Content is King
With the dominance of short-form video on platforms like TikTok and Instagram Reels, businesses must integrate motion graphics and engaging video content into their marketing strategies. Canva’s data shows that video outperforms static images in engagement and conversion rates.
4. Authenticity Wins
Consumers crave genuine connections. Authentic storytelling, user-generated content, and behind-the-scenes visuals can make a brand more relatable and trustworthy.
5. Minimalist and Bold Designs Stand Out
The report highlights that brands using clean, minimalist layouts with bold typography and high-contrast colors are more likely to capture audience attention and drive engagement.
Why This Matters for Your Business
Pilcher Creative Media specializes in helping brands implement these trends effectively. Whether you need a complete brand overhaul, social media content strategy, or video marketing, we provide expert design solutions that align with current industry insights.
For a deeper dive into Canva’s latest design trends, check out the full report here: Canva Report.
Need help elevating your brand’s visual identity? Let’s talk! Contact Pilcher Creative Media today and let’s create something extraordinary.