by Laura Pilcher, MBA | Jul 18, 2024 | Blog, Marketing, Social Media
Social media has become a vital tool for businesses of all sizes to connect with their audience and build a strong online presence.
However, small businesses often face challenges when it comes to social media management. They have limited resources, smaller budgets, and may find it challenging to compete with big players.
Below we explore social media management for small businesses and how they can compete with the big players.
Define Your Audience
Defining your target audience is essential for creating a social media strategy that resonates with your audience. Small businesses can compete with big players by focusing on their niche and creating content that speaks directly to their audience. Use social media analytics tools to understand your audience’s demographics, interests, and behaviors.
Choose the Right Platforms
Small businesses may not have the resources to be active on all social media platforms. Choose the ones that are right for your business and focus on building a strong presence on those platforms. Research each platform to determine which ones your target audience is using and which ones will help you achieve your goals.
Create High-Quality Content
Creating high-quality content is essential for building a strong online presence. Focus on creating content that is informative, engaging, and relevant to your audience. Use visual content, such as images and videos, to capture your audience’s attention.
Engage with Your Audience
Engaging with your audience is essential for building relationships and establishing trust. Respond to comments, answer questions, and thank your followers for their support. Small businesses can compete with big players by providing excellent customer service and engaging with their audience on a personal level.
Collaborate with Influencers
Collaborating with influencers can help small businesses reach a larger audience and build credibility. Look for influencers in your niche and reach out to them to collaborate on content or promotions.
Focus On Your Niche
Social media management can be challenging for small businesses, but by defining your audience, choosing the right platforms, creating high-quality content, engaging with your audience, and collaborating with influencers, you can compete with the big players.
Remember, social media is a powerful tool for businesses of all sizes to connect with their audience, and it’s essential to use it effectively. By focusing on your niche and providing value to your audience, you can build a strong online presence and compete with the big players.
Photo by Timothy Hales Bennett on Unsplash.
by Laura Pilcher, MBA | Jul 12, 2024 | Blog, Branding, Marketing, Social Media, Websites
Customer feedback is a critical component of any successful business. Reviews and feedback from customers can provide valuable insights into your business’s strengths and weaknesses, and help you make improvements to your products or services.
Let’s explore how to turn customer feedback into business success and take your business from good to great.
Encourage Customer Feedback
The first step in turning customer feedback into business success is to encourage customers to leave feedback. Provide links to your review pages on your website, in email signatures, and on your social media platforms. Encourage customers to leave reviews by offering incentives such as discounts or freebies.
Respond to Feedback
Responding to feedback is essential for building customer relationships and showing that you value their feedback. Responding to both positive and negative feedback can help build trust and credibility with your customers. Be sure to respond promptly and professionally, and use the opportunity to address any concerns or issues raised in the feedback.
Use Customer Feedback to Make Improvements
Customer feedback can provide valuable insights into your business’s strengths and weaknesses. Use customer feedback to make improvements to your products or services and to provide a better customer experience. Consider implementing a customer feedback system that allows you to track feedback and make improvements over time.
Share Positive Feedback
Sharing positive feedback is an excellent way to showcase your business’s reputation and build trust with potential customers. Share positive feedback on your website, social media platforms, and in marketing materials. Use positive feedback to build your brand and attract new customers to your business.
Monitor Your Online Reputation
Monitoring your online reputation is essential for staying on top of feedback and responding to it promptly. Use online reputation management tools to monitor your business’s online reputation and address any negative feedback. Responding to negative feedback promptly and professionally can help mitigate any damage to your business’s reputation.
Customer Feedback Equals Business Success
Turning customer feedback into business success is essential for taking your business from good to great. Encouraging customer feedback, responding to feedback, using customer feedback to make improvements, sharing positive feedback, and monitoring your online reputation are just a few of the ways you can build a strong online presence and attract new customers.
Remember, customer feedback is essential for the success of your business. Encourage customers to leave feedback, respond to feedback promptly and professionally, and use customer feedback to make improvements to your products or services. By doing so, you can take your business from good to great and achieve long-term success.
Photo by Blake Wisz on Unsplash.
by Laura Pilcher, MBA | Jul 10, 2024 | Blog, Marketing, Social Media
Social media management can be a time-consuming task, but with the right tools, it can be made much easier. Social media management tools can help you create, schedule, analyze, and engage with content on social media platforms.
Let’s explore the social media management tools you need to succeed.
Scheduling Tools
Scheduling tools allow you to plan and schedule your social media content in advance. This can save you time and ensure that you’re posting regularly. Some popular scheduling tools include Hootsuite, Buffer, and Sprout Social.
Analytics Tools
Analytics tools allow you to track your social media performance and measure your success. You can track your engagement, reach, and conversions. Some popular analytics tools include Google Analytics, Sprout Social, and Hootsuite Insights.
Content Creation Tools
Content creation tools can help you create high-quality content for your social media platforms. These tools can help you create graphics, videos, and other types of content. Some popular content creation tools include Canva, Adobe Spark, and Animoto.
Social Listening Tools
Social listening tools allow you to monitor social media platforms for mentions of your brand, competitors, or industry. This can help you identify opportunities and respond to customer feedback. Some popular social listening tools include Hootsuite Insights, Mention, and Brandwatch.
Customer Service Tools
Customer service tools allow you to provide customer support through social media platforms. These tools can help you respond to customer inquiries, complaints, and feedback. Some popular customer service tools include Sprout Social, Hootsuite Inbox, and Zendesk.
Social Media Management Success
Social media management tools can help you save time, measure your success, and engage with your audience effectively. Scheduling tools, analytics tools, content creation tools, social listening tools, and customer service tools are just a few of the many tools available.
By using these tools effectively, you can create a comprehensive social media strategy that is tailored to your specific needs. Remember, social media is a powerful tool for businesses to connect with their audience, and it’s essential to use it effectively.
Photo by NordWood Themes on Unsplash.
by Laura Pilcher, MBA | Jul 8, 2024 | Blog, Marketing, Social Media
Social media has become a vital tool for businesses to connect with their audience and build a strong online presence.
However, social media is not just about creating content and engaging with your audience; it’s also about providing excellent customer service.
Let’s explore the role of customer service in social media management and how to keep your customers happy.
Respond Promptly
Responding promptly to customer inquiries, complaints, and feedback is essential for providing excellent customer service. Social media platforms are often the first place customers turn to when they have a question or concern, and they expect a quick response. Use social media management tools to monitor your social media platforms and respond promptly to customer inquiries.
Be Professional and Courteous
Maintaining a professional and courteous tone is essential for providing excellent customer service on social media platforms. Avoid using slang or informal language and always address customers by their name. Be empathetic and understanding when responding to customer complaints or concerns.
Resolve Issues Quickly
Resolving customer issues quickly is essential for keeping your customers happy. Social media platforms provide an excellent opportunity to resolve customer issues in real-time. If a customer has a complaint, respond promptly and work to resolve the issue quickly.
Use Positive Language
Using positive language can help diffuse a tense situation and keep your customers happy. Avoid using negative language or blaming the customer for the issue. Instead, focus on finding a solution and using positive language to reassure the customer that their issue will be resolved.
Follow Up
Following up with customers after resolving an issue can help build relationships and establish trust. Send a follow-up message to ensure that the customer is satisfied with the resolution and ask if there is anything else you can do to help.
Social Media Is Customer Service
Customer service is a vital part of social media management. Responding promptly, maintaining a professional and courteous tone, resolving issues quickly, using positive language, and following up are just a few of the ways you can keep your customers happy.
Remember, social media is a powerful tool for businesses to connect with their audience, and providing excellent customer service can help build relationships and establish trust. By using social media effectively, you can provide excellent customer service and keep your customers happy.
Photo by Blake Wisz on Unsplash.
by Laura Pilcher, MBA | Jul 7, 2024 | Blog, Marketing, Social Media
Social media has become an essential tool for businesses to connect with their audience and build a strong online presence. Social media management is the process of creating, scheduling, analyzing, and engaging with content on social media platforms.
Let’s explore social media management 101 and how to build a strong online presence.
Define Your Goals
Before you start managing your social media presence, it’s essential to define your goals. What do you want to achieve with your social media presence?
Do you want to increase brand awareness, drive traffic to your website, or generate leads?
Defining your goals will help you create a social media strategy that is tailored to your specific needs.
Choose the Right Platforms
There are numerous social media platforms available, and it’s essential to choose the ones that are right for your business. Each platform has its own unique features and audience. Research each platform to determine which ones your target audience is using and which ones will help you achieve your goals.
Create a Content Strategy
A content strategy is essential for creating a strong online presence. Your content should be informative, engaging, and relevant to your target audience. Create a content calendar to plan your content in advance and ensure that you’re posting regularly.
Engage with Your Audience
Engaging with your audience is essential for building a strong online presence. Respond to comments, answer questions, and thank your followers for their support. Engaging with your audience can help you build relationships and establish trust.
Analyze Your Results
Analyzing your social media results is essential for measuring your success and making improvements. Use analytics tools to track your engagement, reach, and conversions. Analyze your results regularly to determine what’s working and what’s not.
Social Media for a Strong Online Presence
Social media management is essential for building a strong online presence. Define your goals, choose the right platforms, create a content strategy, engage with your audience, and analyze your results.
By following these tips, you can create a social media strategy that is tailored to your specific needs and help you achieve your goals. Remember, social media is a powerful tool for businesses to connect with their audience, and it’s essential to use it effectively.
Photo by dlxmedia.hu on Unsplash.
by Laura Pilcher, MBA | Jan 17, 2024 | Blog, Marketing, Social Media
Get ready to dive headfirst into the most exciting trends shaping the industry in 2024.
As a forward-thinking marketing agency, we are here to guide you through the seven must-know digital marketing trends for 2024.
Let’s explore these trends with concrete research that supports these claims directly. Get ready to embrace the future of digital marketing!
1. Hyper-Personalization
In 2024, hyper-personalization takes the crown for an unrivaled customer experience. According to a study conducted by Accenture Interactive, 91% of consumers prefer to shop with brands that offer personalized experiences.
Furthermore, customized content drives engagement, with 61% of consumers stating they are more likely to engage with brands that deliver tailored experiences. With the power of automation and AI-driven personalization tools, you can create targeted and unique experiences that captivate your audience.
2. Voice Search Optimization (VSO)
As voice assistants become increasingly popular, optimizing your digital presence for voice search is essential. Research by Comscore predicts that by 2024, 50% of all online searches will be voice-based.
This trend highlights the importance of optimizing your website and content for voice search queries, ensuring that your brand is at the forefront when customers speak their desires into their voice-enabled devices.
3. Video Marketing Dominance
Video marketing continues to thrive, capturing the attention of audiences across platforms. According to a report by Cisco, by 2024, video content will account for 80% of global internet traffic.
Research from Wyzowl shows that 84% of consumers have been convinced to make a purchase after watching a brand’s video. By incorporating video into your marketing strategy, you can engage your audience, tell your brand story, and boost conversions.
4. Influencer Marketing Evolution
Influencer marketing has evolved beyond endorsements, and in 2024, authenticity is the key. A survey by Mediakix found that 89% of marketers believe influencer marketing ROI is comparable to or better than other marketing channels.
However, consumers are becoming savvier, with 63% stating that they can easily spot when an influencer’s recommendation is inauthentic. Finding genuine partnerships and aligning with influencers who share your brand values will be crucial to succeed in influencer marketing.
5. Social Commerce on the Rise
Social media platforms have transformed into shopping destinations, and in 2024, social commerce will continue to gain momentum. According to eMarketer, social commerce sales are estimated to surpass $50 billion by 2024.
Instagram Shopping, Facebook Shops, and other platforms offer seamless shopping experiences, blending social engagement with convenient product browsing and purchase. Integrating social commerce into your strategy will help you capitalize on this growing trend.
6. Data Privacy and Personalized Consent
As data privacy concerns grow, respecting user privacy and obtaining personalized consent will be paramount. Research by Deloitte reveals that 79% of consumers are willing to share their data if the brand is transparent about how it will be used.
You can build trust and nurture long-term customer relationships by prioritizing data protection, transparency about your data usage practices, and obtaining explicit consent.
7. AR and VR Transforming Experiences
Augmented Reality (AR) and Virtual Reality (VR) are set to revolutionize customer experiences in 2024. Research by Gartner predicts that by 2024, 20% of large enterprises will leverage AR, VR, and mixed reality for customer-facing experiences. These immersive technologies offer exciting possibilities, from virtual try-on experiences to interactive brand activations. By embracing AR and VR, you can differentiate your brand and create memorable interactions that leave a lasting impression.
In the ever-evolving world of digital marketing, staying ahead of the curve is crucial for success. We hope these seven must-know digital marketing trends for 2024 will empower you to elevate your online presence. By embracing some of these new trends, you can position your brand as a trailblazer in the digital landscape.
by Laura Pilcher, MBA | Jan 8, 2024 | Blog, Branding, Marketing, Social Media
Welcome to the digital era, where attention spans are shorter than ever, and the competition for audience engagement is fierce. In this fast-paced world, creating content that captures the attention of your target audience and compels them to share it with others is paramount.
We’ll explore the importance of creating engaging and shareable content as a key strategy for growing your audience. We’ll dive into some research available online and uncover how the right SEO keywords help optimize your content for maximum visibility.
1. Understanding the Power of Engaging Content
Engaging content is more than just attractive visuals and catchy headlines. It’s about crafting an immersive experience that resonates with your audience, creating a genuine connection that keeps them coming back for more.
According to a study by the Content Marketing Institute, 79% of marketers believe that creating engaging content is crucial to their overall marketing success. So, how can you create content that captivates your audience?
2. Know Your Target Audience Inside Out
Before diving into content creation, take the time to understand your target audience. Conduct market research, analyze demographics, and create buyer personas. Knowing your audience’s preferences, interests, and pain points will help you tailor your content to their specific needs.
3. Storytelling: Weaving Emotion into Your Content
Humans are hardwired to connect with stories. By incorporating storytelling techniques into your content, you can elicit emotions and create a lasting impact. Craft compelling narratives that resonate with your audience, and watch as they become invested in your brand.
4. Visual Appeal: Delight the Eyes of Your Audience
In the age of visual content, aesthetics play a pivotal role in capturing audience attention. Utilize eye-catching visuals, such as high-quality images, infographics, and videos, to bolster the appeal of your content and encourage sharing.
Studies have shown that articles with relevant images receive 94% more views than those without.
5. Interactive Content: Engage, Involve, and Inspire
Interactive content takes audience engagement to a whole new level. Quizzes, polls, surveys, and interactive infographics encourage active participation and foster a sense of involvement. By offering interactive experiences, you can entice your audience to spend more time with your content and share their results enthusiastically.
6. SEO Keywords: Unlocking the Door to Visibility
Optimizing your content with relevant SEO keywords is crucial for visibility in search engine results. Research popular keywords related to your industry and incorporate them strategically into your content.
Use tools like Google Keyword Planner or SEMrush to identify keywords with high search volume and moderate competition.
7. The Power of Social Sharing: Igniting the Viral Spark
Promote social sharing by incorporating sharing buttons and CTAs within your content. Encourage your audience to share your content across their networks by making it easy and compelling for them to do so. Remember, word-of-mouth is a powerful marketing tool.
8. Tracking and Analyzing Performance: The Path to Continuous Improvement
To create even more impactful content, track and analyze the performance of your published pieces. Use analytics tools like Google Analytics to measure engagement metrics such as page views, time on page, and social shares. Pay attention to the content that performs well and adapt your future strategies accordingly.
Creating engaging and shareable content sets the stage for growing your audience. By understanding your target audience, incorporating storytelling techniques, appealing to the visual senses, and integrating interactive elements, you can create content that captivates and compels your audience to share.
With the right combination of creativity, strategy, and SEO, your brand can become a compelling force in the digital landscape. Pilcher Creative Media can make your brand shine and create content that captivates and inspires.
Get ready to unlock the doors to growth and success. Your audience is waiting to be engaged and share your remarkable content. Let’s go!
by Laura Pilcher, MBA | Nov 14, 2023 | Blog, Marketing, Social Media
Online reviews are a critical component of a business’s online reputation. Reviews can make or break a business, and a strong online presence with positive reviews can be the difference between success and failure. We’ll explore how to maximize your online reputation by getting more reviews.
Make It Easy for Customers to Leave Reviews
One of the most effective ways to get more reviews is to make it easy for customers to leave them. Provide links to your review pages on your website, in email signatures, and on your social media platforms. Encourage customers to leave reviews by offering incentives such as discounts or freebies.
Respond to Reviews
Responding to reviews is essential for building customer relationships and showing that you value their feedback. Responding to both positive and negative reviews can help build trust and credibility with your customers. Be sure to respond promptly and professionally, and use the opportunity to address any concerns or issues raised in the review.
Use Review Management Tools
Review management tools can help streamline the process of getting reviews and responding to them. These tools can help you monitor your online reputation, respond to reviews, and track your progress over time. Consider using a review management tool to help you stay on top of your online reputation.
Leverage Social Media
Social media platforms are an excellent way to get more reviews. Encourage customers to leave reviews on your social media pages, and use social media to engage with your customers and build relationships. Share positive reviews on your social media platforms to showcase your business’s reputation and build trust with potential customers.
Monitor Your Online Reputation
Monitoring your online reputation is essential for staying on top of reviews and responding to them promptly. Use online reputation management tools to monitor your business’s online reputation and address any negative reviews or feedback. Responding to negative reviews promptly and professionally can help mitigate any damage to your business’s reputation.
Now Go Get Those Reviews!
Maximizing your online reputation by getting more reviews is essential for the success of your business. Making it easy for customers to leave reviews, responding to reviews, using review management tools, leveraging social media, and monitoring your online reputation are just a few of the ways you can build a strong online presence and attract new customers.
Remember, customer feedback is essential for the success of your business. Encourage customers to leave reviews, respond to feedback promptly and professionally, and use customer feedback to make improvements to your products or services. By doing so, you can build a strong online reputation and attract new customers to your business.
by Laura Pilcher, MBA | Oct 12, 2023 | Blog, Branding, Marketing, Print, Social Media, Websites
As a business owner, you know that branding is essential for creating a strong identity and standing out in a crowded marketplace. But did you know that there’s a psychological aspect to branding that can help you connect with your target audience?
We’ll explore the psychology of branding and how you can use it to connect with your target audience.
The Psychology of Branding
Branding is more than just a logo or a tagline; it’s a cohesive identity that reflects your business’s values, mission, and personality. And when it comes to connecting with your target audience, the psychology of branding plays a crucial role.
According to recent research, people make purchasing decisions based on emotions rather than logic. This means that your brand needs to evoke a positive emotional response from your target audience in order to be successful.
How to Connect with Your Target Audience
Understand Your Target Audience: The first step to connecting with your target audience is to understand who they are and what motivates them. Conduct market research to gather insights into your target audience’s needs, desires, and pain points.
Use Emotionally-Charged Visuals: Emotionally-charged visuals are essential for evoking a positive emotional response from your target audience. Use colors, images, and design elements that align with your brand’s personality and values and resonate with your target audience.
Tell a Story: Storytelling is a powerful tool for connecting with your target audience. Use your brand’s narrative to create a compelling story that resonates with your target audience and evokes a positive emotional response.
Be Authentic: Authenticity is key to connecting with your target audience. Be true to your business’s values and personality, and avoid trying to be something you’re not.
2023 Research
Recent research has shown that emotional branding can have a significant impact on customer loyalty and engagement. According to a study by Motista, emotionally-connected customers are 52% more valuable than customers who are just satisfied with their experience.
Another study by Forrester Research found that companies that focus on emotional branding have higher customer retention rates and are more likely to be recommended to others.
Reach Your Audience!
The psychology of branding is a powerful tool for connecting with your target audience and driving customer engagement. By understanding your target audience, using emotionally-charged visuals, telling a story, and being authentic, you can create a strong brand identity that resonates with your customers and drives loyalty and engagement.
So, take the time to understand your target audience and use the psychology of branding to create a powerful brand that connects with your customers on an emotional level.
by Laura Pilcher, MBA | Jan 7, 2023 | Awards, Social Media
We are thrilled to announce that Pilcher Creative Media has been awarded the prestigious Best Social Media Marketing Agencies in Olathe Award by Expertise.com. This recognition is a testament to our commitment to delivering exceptional social media marketing services to businesses and non-profit organizations in the Olathe and Overland Park area. We are honored to be recognized for our expertise and dedication to helping our clients thrive in the digital sphere.
Exceptional Social Media Marketing Services
For over a decade, Pilcher Creative Media has been working closely with businesses and non-profit organizations in Olathe to create impactful online marketing strategies. Our team specializes in social media marketing and utilizes various platforms, including LinkedIn, Facebook, Instagram, and Twitter, to help our clients reach their target audience effectively.
We take a comprehensive approach to social media marketing, including designing visually engaging websites and utilizing tools like Wix, Shopify, and WordPress to enhance our clients’ online presence. Our portfolio is diverse, ranging from serving chiropractic clinics and chef associations to products and hospice care centers. Each project is unique, and we tailor our strategies to meet the specific goals and needs of our clients.
Recognition and Reputation
Our dedication to delivering exceptional results has not gone unnoticed. The Expertise.com Best Social Media Marketing Agencies in Olathe Award is a testament to the positive impact we have made in the industry. We are proud to showcase our exemplary reputation, with glowing reviews from well-known resources such as Facebook and Google.
By scouring the internet and evaluating the quality and quantity of reviews, as well as the presence on multiple review sites, Expertise.com acknowledged our commitment to professionalism and customer satisfaction. With a rating of 5 out of 5 on Google, our clients have consistently praised our expertise, creativity, and dedication to achieving outstanding results.
Why Choose Pilcher Creative Media
Our success stems from our deep understanding of the market, our innovative approach to social media marketing, and our team’s extensive experience in the industry. When you choose Pilcher Creative Media as your social media marketing partner, you can expect:
• Tailored Strategies: We create customized marketing strategies based on the unique goals and needs of your business.
• Expertise Across Platforms: Our team is proficient in using various social media platforms to ensure maximum reach and engagement.
• Visually Stunning Graphics & Websites: We design visually appealing graphics, videos, and websites that capture the essence of your brand and captivate your target audience.
• Proven Results: Our track record of success and positive reviews from satisfied clients demonstrate our ability to drive meaningful results.
Winning the Expertise.com Best Social Media Marketing Agencies in Olathe Award is a testament to our unwavering commitment to excellence and customer satisfaction. At Pilcher Creative Media, we are proud to be recognized as the top agency in Olathe for social media marketing, and we are excited to continue helping businesses and non-profit organizations thrive in the digital landscape.
If you are looking to elevate your social media marketing strategy, we invite you to reach out to us. Let Pilcher Creative Media be your partner in achieving your business goals through effective and innovative social media marketing. Contact us today to get started on your journey towards success.
